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B2C-Solution-Architect Prüfungsinformationen, B2C-Solution-Architect Deutsch Prüfung
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Wenn Sie ein Salesforce B2C -Lösungsarchitekt werden möchten, müssen Sie die von Salesforce zertifizierte B2C -Lösungsarchitektenprüfung ablegen und bestehen. Diese Prüfung richtet sich an Personen, die die Salesforce-Plattform ein tiefes Verständnis haben, insbesondere in Bezug auf B2C-Lösungen (Business-to-Consumer). Als B2C-Lösungsarchitekten sind Sie für die Gestaltung und Implementierung von Salesforce-Lösungen verantwortlich, die den Anforderungen von Unternehmen mit Verbrauchern entsprechen.
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Salesforce Certified B2C Solution Architect B2C-Solution-Architect Prüfungsfragen mit Lösungen (Q16-Q21):
16. Frage
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.
Which three options can a Solution Architect recommend to increase security for their existing users?
Choose 3 answers
- A. Develop login flows to change the user's session security level to initiate third-party identity verification.
- B. Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.
- C. Add a login flow that defines the scope of user access authorized by authentication providers.
- D. Implement high-assurance requirements for Experience Cloud profiles.
- E. Maintain GAuth tokens for existing Experience Cloud profiles.
Antwort: A,C,D
Begründung:
Experience Cloud is a product that allows creating and managing digital experiences for customers, partners, employees, and communities. Experience Cloud can be integrated with external payment gateways and Pardot to offer secure and personalized experiences for members who want to set up recurring donations. To increase security for their existing users, a Solution Architect can recommend the following options:
Implement high-assurance requirements for Experience Cloud profiles. High-assurance requirements are settings that define the level of security and identity verification needed for users to access certain pages or features in Experience Cloud. High-assurance requirements can help prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Add a login flow that defines the scope of user access authorized by authentication providers. A login flow is a process that allows customizing the user login experience in Experience Cloud using various actions, such as collecting information, displaying messages, updating records, etc. A login flow can help define the scope of user access authorized by authentication providers, such as social media accounts or SAML-based identity providers. This can help limit or restrict the access of users based on their authentication method or credentials.
Develop login flows to change the user's session security level to initiate third-party identity verification. A session security level is a setting that determines the level of security and identity verification required for a user's session in Experience Cloud. A session security level can be changed using login flows to initiate third-party identity verification, such as SMS verification, email verification, biometric verification, etc. This can help enhance the security and trust of the user's session and prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Option C is incorrect because replacing Pardot with Marketing Cloud to implement SMS for multi-factor authentication is not a valid or feasible option to increase security for their existing users. Pardot is a product that allows creating and managing B2B marketing campaigns and activities, such as email marketing, lead generation, lead nurturing, etc. Marketing Cloud is a product that allows creating and managing B2C marketing campaigns and activities, such as email marketing, mobile marketing, social media marketing, etc. Replacing Pardot with Marketing Cloud would not only be costly and complex, but also unnecessary and irrelevant for their use case of setting up recurring donations. Moreover, implementing SMS for multi-factor authentication does not require replacing Pardot with Marketing Cloud, as it can be done using other methods or tools, such as login flows or third-party identity verification services. Option D is incorrect because maintaining GAuth tokens for existing Experience Cloud profiles is not an option or a way to increase security for their existing users. GAuth tokens are tokens that are used by Google Authenticator, an app that generates one-time passwords for two-factor authentication. GAuth tokens are not related to Experience Cloud profiles or their security settings. Reference:
https://help.salesforce.com/s/articleView?id=sf.networks_security.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_login_flow_examples.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_session_security_levels.htm&type=5
17. Frage
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers
- A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
- B. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
- C. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
- D. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
Antwort: B,D
Begründung:
Migrating the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID allows for a consistent identification of customers across both systems. This also enables data synchronization and cross-cloud features via Marketing Cloud Connect. Using Service Cloud as a central point to hold unique identifiers from all systems, including B2C Commerce CustomerNo and Customer ID, allows for a single source of truth for customer data and facilitates data integration and reporting across systems. Customer 360 Data Manager is not yet available for B2C Commerce, so option B is not possible. Sending the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce is not necessary if option A is implemented, so option D is not optimal. Reference:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_best_practices.htm&type=5
https://www.salesforce.com/in/blog/2020/04/what-is-salesforce-customer-360.html
18. Frage
Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.
Given the need for a single login experience, what should the primary system be for all authentication?
- A. Experience Cloud
- B. Salesforce Identity
- C. B2C Commerce
- D. Service Cloud
Antwort: B
Begründung:
This answer is correct because it is the primary system that should be used for all authentication between B2C Commerce site and Experience Cloud site. Salesforce Identity can act as an identity provider (IDP) for both B2C Commerce and Experience Cloud, and it can provide a single login and data experience between the two sites. Salesforce Identity can also store customer profile data in a single place and sync it across systems.
References: https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_service_cloud_integration.htm&type=5
19. Frage
A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers
- A. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
- B. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
- C. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
- D. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
Antwort: A,B
20. Frage
A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when designing this solution?
- A. Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
- B. Leads and contacts are unique records in Marketing Cloud.
- C. The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
- D. Leads can be merged and converted in Marketing Cloud.
Antwort: B
Begründung:
Marketing Cloud treats leads and contacts as separate records, even if they have the same email address. This means that syncing leads from Sales Cloud to Marketing Cloud can create duplicate contacts and increase the contact count and billing. To avoid this, the marketing team should consider using contacts only or converting leads to contacts before syncing them to Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_sync_leads_and_contacts.htm&type=5
21. Frage
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